Insourcing
Friedman uses "insourcing" to mean the rebranding of a company according to new added value as perceived in the marketplace, and "in-forming" to mean the highly focused self-education, especially via the Internet, of individuals and companies.
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Wikipedia: Insourcing
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Basic description of insourcing.
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Outsourcing? Try 'Insourcing'
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Inmates as telemarketers allow companies like Perry Johnson Inc. to profit without sending jobs overseas.
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NASA looks at insourcing
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News article about the NASA administrator's plans to cut back on the outsourcing of research projects to help NASA employees refocus on basic research.