BP Rubric

This scoring guide - the BP Rubric is the most important guiding document for the creation of an outstanding business plan. In each team's private working space, the rows of the rubric are used to score and discuss each section of the plan over several weeks and months. A maximum of 3 points can be earned on each row, which is then multiplied by the row's weight to produce a final raw score. For example, (an easy one!) if the team includes all of the elements needed on the title page they would receive a score of 3 multiplied by the row weight of 1 point = 3 points. The maximum score possible from the BP Rubric is 22 points times level 3 or 66 points. 






Title Page

(1 point)

No title page

Missing elements (see next column)

The title page includes the team name, the product name, the submission date, and the words “Global Challenge Award 2006”. The names, schools and addresses of each team member and the names and addresses of each mentor appear at the bottom of the page.

Title page includes image(s) of team members, product, or other appropriate images.

Table of Contents

(1 point)

Missing or inaccurate Table of Contents

ToC page numbers should be accurate.

ToC has clear sections.

Table of Contents hot links to chapters of the document (using Microsoft Word formatting) and is saved as html.

1.0 Executive Summary


(2 points)

Missing one or more elements from Level 1

Presents the global opportunity of the product and the potential for the product to make a difference in the world.


Discusses the strengths of the team.


Introduces the math and science concepts that will be addressed later.


Presents a compelling story about the product.



Includes a brief summary of the relationship between the product to the 10 flatteners (Friedman, 2005)

2.0 Industry Analysis


(2 points)

Missing 1 or more elements from Level 1

Gives a brief history of the industry.


Describes past key turning points for this industry.


Describes key scientific dimensions driving the industry in relation to Climate Change.


Describes the product’s niche in this industry

Describes some of the trends that could impact this industry in the future.

Industry analysis describes how the Ten Flatteners were used to find the niche.

Describes how the Ten Flatteners of the world are impacting the industry.


3.0 Product Description/Technical Analysis


(5 points)

Missing 1 or more elements from Level 1

Introductory paragraph about the product.

Provide a general narrative explanation of how this product works.

Describes how the product relates to Global Climate Change. Describes what the product does to reduce greenhouse gasses or otherwise address global climate change.

Product drawings and descriptions that address issues related to global climate change are included.

Describes what is innovative about the product including the proprietary features it has.

Discusses the technology that makes these features possible.

Describes how the product integrates with existing devices.

Discusses cradle to cradle design as it applies to the lifetime usage of the product.


Includes mathematical equations related to the science and describes them in detail. (See example in BP)

Includes graphs or data with explanations.

Reviews current literature in fields related to the product, including APA formatted documentation.

Profiles who in the academic or scientific world the team talked with to get ideas/information for the solution. Describes this experience and discuss the impact on the development of the product.

Quantifies the impact. Includes a math equation, symbolic representation, or diagram that demonstrates the product’s processes and climate impact.


Discusses the rational for the product and whether it is or is not technically feasible at this time, and where improvements need to be made.


Includes detailed product drawings with descriptions focusing on the underlying science and math that makes the product effective in addressing issues related to global climate change.

Includes detailed technical explanation of how this product works.

Describes how this product works at the atomic level. Includes enough background information, and is clear enough that the description can be understood by an intelligent lay reader. Builds this description to the human level.

Discusses any new scientific discoveries that make the innovations possible.

Reviews current research in fields related to the product. Uses web and print resources and document resources used with APA style.

Describes emerging technologies or adaptations to existing technologies that the product implies.

Describes any new/novel materials, processes or other patented or proprietary intellectual property.


Where the system is not currently technically feasible, Product Description explains what needs to happen for it to be so. Describes what scientific advancements need to be made for the product to be 100% feasible.

4.0 Market Analysis


(2 points)

Missing 1 or more elements from Level 1

Market Analysis describes its customers and answers: Who are they? Individuals? Businesses? Government Agencies?

Describes where the customers are located (country, climate, geography).

Includes what the customers do for a living (or what kind of company they are).

Describes why this product is attractive to customers.


Estimates the number of people (customers and non-customers) who will be impacted by the solution.



Market Analysis addresses how customers are currently solving problems related to the proposed solution.

Defines how the product is better than what they already have.

Calculates how many people need to buy the product in order for it to have a significant global warming impact.


Market Analysis quantifies the demand for the product. May use existing market data or original data. Estimates the size of the market.

Includes an equation based on the team’s assumptions about the customers.


5.0 Manufacturing and Operations


(2 points)

Missing 1 or more elements from Level 1

Manufacturing and Operations identifies which parts of the manufacturing and operations are “cradle-to-grave design vs. cradle-to-cradle design.” What happens to the product at the end of its useful life? How are the components/materials re-used to produce new product? What are the environmental impacts of creating the product?



Manufacturing and Operations includes where source components are found, where they will be designed, assembled, distributed to a global market.

At least three countries must be used and a rational provided.


Manufacturing and Operations discusses sourcing the supply chain, answers: where would the headquarters be? Where would your engineers be? Where would your manufacturing plant be?

Discusses how the team arrived at these decisions. Discuss the personal vs. business motivations for this decision.



Financial and Political Feasibility


(2 points)

Missing 1 or more elements from Level 1

Addresses Financial Feasibility in terms of: What will the product cost customers?

What will the product cost to produce? Are the customers willing to pay this price?

Will the product be profitable and financially sustainable?

Addresses Political Feasibility in terms of:

What are the political and societal barriers that exist in various countries that would make marketing the product difficult?



Addresses Political Feasibility in terms of: How do regulations in various countries help or hinder the product in various countries? Is the product regulated?

Are any countries offering “green” subsidies for customers to purchase such products?


7.0 Key Personnel


(2 points)

Missing 1 or more elements from Level 1

Introduce each team member. Where is he or she from?

Discuss each team member’s individual contribution.

Introduce your mentors. What are their areas of expertise? Why was it valuable to the team? Remember to THANK YOUR MENTORS!!!

Recognize anyone else who may have been a resource for the team.


Discuss the team structure for this project. If you had designated team roles, describe them. Describe how your team made decisions.

What are each team member’s past experiences that contributed to his or her input for this project?

Discuss the strengths of each team member. An individual statement from each team member describes what he or she learned about your individual strengths through this project.

What did you learn about being a team?


8.0 Bibliography


(1 point)

Missing 1 or more elements from Level 1

The Bibliography cites all referenced work. A clear, concise bibliography format can be found online at: Purdue's OWL Site


All references in the Bibliography appear in the narrative.

Citations include people as references and acknowledge any academic, business or scientific personnel who helped the team in the project.

Links to cited resources where available

9.0 Appendix


(2 points)

Missing 1 or more elements from Level 1

Individual and team reflections:

Discusses the process the team went through in choosing the product. Includes other products that were considered.

Discusses the process the team went through in choosing the market. Includes other markets that were considered.

Describes how the team’s understanding of global markets changed while researching and developing this market.

Describes the team’s collaboration in understanding these concepts.


Describes each individual’s change in understanding of science (GCA’s focus areas: physics, chemistry, engineering, life sciences, mathematics) during this project.


Includes additional drawings, charts or graphs, above and beyond what was included in the technical description.


Includes background information about the scientific processes that may be helpful in understanding the technical description (this should not be used as a substitute for a detailed technical description of the product)

Includes reviews of current scientific research papers.

Includes any relevant statistical data, such as worldwide carbon emission data, population trends or product usage data.