Friedman uses "insourcing" to mean the rebranding of a company according to new added value as perceived in the marketplace, and "in-forming" to mean the highly focused self-education, especially via the Internet, of individuals and companies.
Wikipedia: Insourcing (Link)
Basic description of insourcing.
Outsourcing? Try 'Insourcing' (Link)
Inmates as telemarketers allow companies like Perry Johnson Inc. to profit without sending jobs overseas.
NASA looks at insourcing (Link)
News article about the NASA administrator's plans to cut back on the outsourcing of research projects to help NASA employees refocus on basic research.